Inside Scarlet Letter shop in Surfside

#InsideSurfside: The Scarlet Letter

By: Surfside Aug 07, 2019

Packed with a plethora of precious papers, tchotchkes, small gifts, and souvenirs, The Scarlet Letter is a one-stop-shop for unique finds.  Among the local businesses in town, Jessica Bazan’s shop, The Scarlet Letter, has an inspiring story that contributes to the charm of Surfside.  


A Note from the Owner 

If you’re on the hunt for a special gift, greeting card, personalized stationery, or a reminder of your trip to Surfside, The Scarlet Letter has something for every occasion.  Stationery and invitations are Jessica Bazan’s claim to fame, but her love for the industry has grown since her career began at age 16.

Working alongside the original owner of The Scarlett Letter for 12 years prior to taking the reins, Jessica has become passionate and dedicated to the shop in its entirety.  “I’ve now owned and operated The Scarlet Letter for 13 years and it’s been a dream come true,” Jessica says.  

For a more in depth look at The Scarlet Letter, Jessica fills in the blanks here: 

What do you like most about the industry? 

I love the nostalgia that comes with writing and paper. It’s a lost art that brings people closer together in this new era of technology. I also love the creative aspect of the business that allows me to reinvent my creativity with each personalized order.


What are some of the shops most popular items? 

Besides our extensive selection of stationery and invitations, we carry a beautiful selection of unique gifts consisting of home decor, children’s gifts, desk accessories, photo frames, candles, soaps and more. Some of our best-selling items are our hand-made greeting cards, elegant home fragrances and bedazzled gifts that are sold exclusively at The Scarlet Letter.


How do you choose which brands to offer? 

Everything is meticulously hand-selected to ensure that the items we carry aren’t found anywhere else in Miami. To make every purchase extra special, we offer complimentary gift wrapping that make a lasting impression.


Why did you choose the Town of Surfside as your location? What drew you here? 

We were originally located in Surfside, and then briefly moved to another area.  We decided to come back earlier this year because we always felt that this was our true home and I have to say—we are so excited to be back in this amazing neighborhood!


When you're not at the store what do you like most about the Surfside community?

I love the small neighborhood feeling. Everybody is so nice and neighborly.  All the business owners know and greet each other daily.  The Barber Shop a couple doors down always invites us over for some great cafecito!  


When Jessica isn’t too busy at the shop, she loves to enjoy some local sweets-- “Our team at The Scarlet Letter highly recommends Morelia Gourmet Paletas. The ice cream is so good!” You heard it here first! 


Scarlet Letter
9425 Harding Ave, 
Surfside, FL 33154
(305) 867-7366

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