Celebrate Surfside’s Leading Women for International Women’s Day
This Sunday, accomplished women in Surfside and around the world will be (officially) lauded for International Women’s Day. Celebrated every year on March 8 for over a hundred years to date, the globally recognized holiday is one that carries great importance. Now more than ever, the significance of the female figure in every aspect of today’s society is being acknowledged and admired, from sports and creative arts to business and philanthropy. This year’s official International Women’s Day theme centers around enabling a gender equal world by encouraging the celebration of achievements and generating awareness to challenge gender bias. The Town of Surfside is incredibly proud of all the women who make meaningful contributions to its diverse community, in turn making it a special place for locals to call home and visitors to frequent as a destination. Below are five of Surfside’s female leaders who are making an impact.
Parks & Recreation Program & Event Coordinator
Without a doubt, one of the pillars in the Surfside community is Rebecca Flores. As the Town’s Parks & Recreation Program and Event Coordinator, Flores is a strong female leader in the community. She has been leading the special events and programming for 10 years and has touched many lives of all ages. It’s not uncommon for Surfside’s families to be on a first name basis with her from all her time spent working firsthand with residents. Whether it’s seeing kids grow up at summer camp over the years or sharing memories and experiences on senior trips, Flores has helped shape the community and its memorable occasions.
Director of Sales & Marketing, Residence Inn Surfside
As a seasoned hospitality professional, Maria Libreiros is one of Surfside’s most hard-working and dedicated women. With 12 years of experience working in the hospitality industry, she has been a part of the Surfside family as the Director of Sales & Marketing at the Residence Inn. Originally from Colombia, Libreiros has been a Miami native since she was five years old. Having studied hospitality and tourism management, Libreiros worked her way up at various Marriott and Hyatt hotels over the years from guest services to sales coordinator, then sales manager, and eventually to the role she holds today. Libreiros’ passion for helping animals was a large part of what made her choose Residence Inn Surfside, a pet-friendly hotel. She volunteers with the local animal rescue and promotes adoptions in the community in addition to raising the next generation of female leaders with her three daughters.
Residence Inn by Marriott Surfside
9200 Collins Avenue
Surfside, FL 33154
Jessica Weiss Levison
Owner, Serendipity Creamery & Founder, Peekaboo Ice Cream
Being self-made is the epitome of the modern-day entrepreneur, and Jessica Weiss Levison did it all right here in Surfside. A former lawyer with a sweet tooth, Levison saw the need for a neighborhood ice cream shop when she moved to Miami’s Uptown Beachtown in 2006. After two years of testing out recipes and learning the craft, she quit her job and opened Serendipity Creamery. She’s been serving up small-batch ice cream and sorbet made from scratch ever since, offering vegan and certified kosher dairy options, with her own homemade toppings. Levison’s passion for the tasty treat, coupled with her duties as a mom, led her to create Peekaboo Ice Cream. A unique concept, the ice cream with hidden veggies allow kids and adults to enjoy dessert with small amounts of nutritionally beneficial vegetables without sacrificing taste. She launched the brand in 2019 and has pints distributed in over 2,500 supermarkets around the country for those who aren’t able to walk into the Surfside shop for a scoop.
Serendipity Creamery & Yogurt Café
9457 Harding Avenue
Surfside, FL 33154
Owner, The Scarlet Letter
Running a successful business for over two decades is no easy feat, and Jessica Bazan is one of Surfside’s female store owners who has helped shape the community. Her stationary boutique, The Scarlet Letter, has been a staple in South Florida for 20 years, having moved from Miami Beach up to Surfside in 2008. Bazan started as an employee prior to the store’s relocation and worked her way up, as the baton was passed on for her to take over the business. Her passion for old Hollywood glamour is evident throughout the store, taking customers back to a time before cell phones to celebrate the art of the personalized, hand-written note. She brings her fashion sense and creativity into curating the store’s luxury stationary, desk accessories, and unique greeting cards.
The Scarlet Letter
9425 Harding Avenue
Surfside, FL 33154
Partner & Creative Director, Amoris Flowers + Events
Yet another female-run business, Amoris Flowers + Events has been a part of the Surfside community since 1992. Partner and creative director Danielle Pinder is now at the forefront to take the boutique into the next decade alongside her mother and partner. With a background in fashion design and photography, Pinder is constantly inspired by the beauty that surrounds her daily. She plans to grow Amoris Flowers + Events from a flower shop into a botanical garden. Already experienced with managing a swimwear line and two jewelry lines, Pinder is ready to take on the family business with her creative eye.
Amoris Flowers + Events
9577 Harding Avenue
Surfside, FL 33154
So many inspiring women are responsible for making Surfside a unique destination, and while International Women’s Day comes once a year, we appreciate their contributions year-round. For this year’s International Women’s Day, celebrate the women in your life with a token of affection and words of gratitude, promoting equality for all genders.
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